Edward SchiappaI teach a two-day program for the MIT Sloan Executive Education program called “Communication and Persuasion in the Digital Age.” I have taught the program twice and was asked to share part of it for their innovation@work Webinar Series. It was a bit of a challenge adapting to the webinar format, but it turned out well and we set a new record for webinar participants at nearly 1000 from across the globe. The follow-up emails have been most gratifying. The basic points I try to make is that communicators need to think of visual and verbal messages as different media, that visual is king in a digital era, and that one’s mediated identity is one’s “real” identity for your audience.
CMS/W Head Edward Schiappa: “Communicators need to think of visual and verbal messages as different media, that visual is king in a digital era, and that one’s mediated identity is one’s “real” identity for your audience.”
